Use of the Official University Logo and Other Trademarks

Information on applications of the official University of Arkansas graphic identity is covered by Fayetteville Policies and Procedures 208.0 (Revised February 20, 2015), which states the following:

A graphic identity, or logo, allows the university community to achieve clarity and effectiveness in communications and develop a greater awareness of the university as a whole. It distinguishes publications, official Web sites, advertising materials, correspondence and other communications from other institutions and universities.

It is vital that the university strictly protect the application of its brand identity internally and externally. To this end, the office of university relations maintains graphic identity guidelines for use of the official logo and wordmark of the University of Arkansas. All applications of the university's graphic identity must meet these guidelines whether administered by campus departments and units, or by an agency, freelancer, or other contract service provider. Interpretation of questions about the guidelines or applications not covered at the discretion of the Office of University Relations.

Graphic identity guidelines are available at brand.uark.edu online.

The trademark licensing program at the University of Arkansas regulates, promotes, and protects the use of the university's name and identifying trademarks when used on products, promotions, advertising and other forms of internal and external communications. These marks include the official university logo (the tower and shield) and spirit logo (the running Razorback) and other identifying marks or logos, and identifying names like “Razorbacks,” Hogs,” and “University of Arkansas.”

Approval of marks and logos for merchandise or retail sale must be obtained from the office of trademark licensing. Products purchased by the university for resale, such as athletic concessions, bookstore, or departmental fundraising merchandise must be purchased from licensed sources with royalties paid.

More trademark licensing information is available online or at 479-575-4412.

Any individual or office producing printed materials bearing the official University of Arkansas logo must obtain permission to print from the office of university relations, in accordance with Fayetteville Policies and Procedures 213.2  (Revised May 15, 2014).  Direct all questions to University Relations, Davis Hall, 1030 W. Maple Street, 479-575-5555 or urelinfo@uark.edu.