University Publications and Stationery Guidelines

University faculty and staff may utilize official university letterhead to conduct the official business of the University including but not limited to sending official correspondence on behalf of an academic or administrative unit and writing letters of recommendation for students.  University letterhead may not be used as part of any outside employment engagement or other external activity, or in any manner which suggests, implies, or indicates University endorsement, support, favor of, association with, or opposition to any campaign, activity, program, event, policy, promotion, production, publication, political and/or social movement, product, service, candidate for political office, or similar activity.

While the University of Arkansas allows departments and programs to generate their own publications and communications, there are guidelines that must be followed. Graphic identity guidelines are available at brand.uark.edu.

Coordination with university relations is required before proceeding with the following:

1.  Publications that use an official university logo which are intended for audiences that communicate a general message about the university, including any material to be distributed to news media.

2.  Web pages that represent the university in any official capacity. More information is available at https://brand.uark.edu/, as well as Fayetteville Policies and Procedures 225.0 (Revised May 15, 2014).

Non-official web sites, including those created and maintained by registered student organizations (RSOs), faculty class or course informational pages, and personal pages are exempt from this policy, but must still adhere to state and federal guidelines regarding accessibility. These sites, however, are restricted from using any University of Arkansas institutional graphic identity that might construe a site and its content as being officially endorsed by the university.

3.  Academic publications that promote specific courses and programs.

4.  Admissions or related publications intended for prospective students.

5.  Any deviations from guidelines published in the graphic identity guidelines.

Graphic identity guidance is available online including information about the use of the university logo and seal, the printing of university stationery, and related matters. Official university stationery and business cards must be purchased through PMCS-Print. Direct all questions to university relations, Davis Hall, 1030 W. Maple Street, 479-575-5555 or urelinfo@uark.edu.