University Publications and Stationery Guidelines

While the University of Arkansas traditionally has allowed freedom for departments and programs to generate their own publications and communications, there are guidelines that must be followed. Graphic identity guidelines are available at brand.uark.edu.

Coordination with university relations is required before proceeding with the following:

  1. Publications that use an official university logo which are intended for audiences that communicate a general message about the university, including any material to be distributed to news media.
  2. Web pages that represent the university in any official capacity. More information is available at https://brand.uark.edu/, as well as Fayetteville Policies and Procedures 225.0 (Revised May 15, 2014).

Non-official web sites, including those created and maintained by registered student organizations (RSOs), faculty class or course informational pages, and personal pages are exempt from this policy, but must still adhere to state and federal guidelines regarding accessibility. These sites, however, are restricted from using any University of Arkansas institutional graphic identity that might construe a site and its content as being officially endorsed by the university.

  1. Academic publications that promote specific courses and programs.
  2. Admissions or related publications intended for prospective students.
  3. Any deviations from guidelines published in the graphic identity guidelines.

Graphic identity guidance is available online including information about the use of the university logo and seal, the printing of university stationery, and related matters. Official university stationery and business cards must be purchased through PMCS-Print. Direct all questions to university relations, Davis Hall, 1030 W. Maple Street, 479-575-5555 or urelinfo@uark.edu.