Use of the University of Arkansas Name

The name of the University of Arkansas is used in a great many official business contexts and for a wide range of purposes. It is important to the institution that the use of the name “University of Arkansas” be limited to activities that are in fact activities of the university as detailed in UA System Board Policy 100.7, “Use of University Name and Trademarks,” (Revised August 21, 2019). The following broad clarifications are applicable to most uses of the name of the university.

  1. Use by University Affiliates

Campus organizations and groups may use the University or constituent campus or unit name for purposes of identification. Additionally, an employee may use the University’s and constituent campus’s or unit’s names in making a true and accurate statement of his/her relationship with, or employment by, the University in the course of application for other employment, or stating the employee’s experience or qualifications for any academic, governmental, business, or professional credit or enrollment.

However, campus organizations and groups and University employees may not use the name of the University or a constituent campus or unit, or their affiliation with the University, in any manner which suggests, implies, or indicates University endorsement, support, favor of, association with, or opposition to any campaign, activity, program, event, policy, promotion, production, publication, political and/or social movement, product, service, candidate for political office, or similar activity. If there is potential for confusion in a statement describing affiliation with the University, one should dispel confusion by adding a disclaimer stating that the University is not involved in the activity.

  1. Sponsorship of Activities

When the name of the university is used in connection with seminars, institutes, conferences, workshops, short courses, and other such activities, the university shall name shall only be used when an academic or administrative unit leader has approved sponsorship for such event .

  1. Public Statements

The chancellor of the university, through authority delegated to the office of university relations, is responsible for official statements affecting the university. News releases affecting the university system should be submitted to the office of the president, through the campus office of university relations.

Please see UA System Board Policy 100.7, “Use of University Name and Trademarks,” (Revised August 21, 2019) for more information.